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Why Join?
WHY JOIN?
What Makes Professionals Join a Professional Body?
About the Research
If membership is not a statutory requirement, what makes professionals join a professional body?
How do professionals choose which professional body to join and which benefits and strategies encourage them to become members? As the debate about what it means to be a professional in the 21st century and how access to the professions might be made ‘fairer’ continues, this research explores the expectations of professionals and the strategies that help professional bodies to position themselves as essential to both professionals and their employers.
How did we carry out the project?
We conducted the research with successful professional bodies, using the following methods:
Analysing the different strategies professional bodies use to attract members
Evaluating the strategies' strengths and weaknesses
Gathering examples of interesting and successful practice that demonstrate the mechanisms by which professional body membership becomes ‘required’ in the profession
Case studies of employers analysing their motivation
What did we find?
Read our findings and in-depth analysis in
Raising the Value of Professional Body Membership
.
Research
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Embracing Equality & Diversity
Diversity Toolkit
Equally Professional
Socioeconomic Barriers of the Professions
Membership
Managing Member Networks
New Approaches to Member Relations
Why Join?
Social Networking
Internationalisation
Professional Ethics
Ethical Codes
Ethical Competence
Professional Standards & Regulation
Best Practice in Complaints & Discipline
Foundation Degrees
Three Pillars of Professional Standards
Strategy, Management and Operations
Stakeholders
Growing Pains
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